Paid Video Marketing Campaigns: A Primer

paidvideomarketing

Sharing with your existing network of contacts, leads, and customers is great first step. But if you really want to go out and acquire new customers through video you’ll likely have to spend some money.

Read More...

Filed Under: Featured Posts

Super Sunday — The GoAnimate Commercial

SB_Small

So a Super Bowl commercial this year comes in at a whopping 4,000,000 American dollars. And while that budget might work for some (well-capitalized) marketing budgets, here’s some relief for the rest of us.

Read More...

Filed Under: Video Marketing

Using iframes to Embed Videos — What You Need to Know

neon2

Do you remember the internet in the 1990s? Much of it looked like the sight pictured on the right below. There are many terrible things going on here. But one offense that might not be readily apparent to an average … Continued

Read More...

Filed Under: Video Marketing

Landing Page Videos: A User’s Guide

videolanding page

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don’t want to saddle visitors with 900 words of design-challenged sales copy, there’s another option.

Read More...

Filed Under: Video Marketing

Video Marketing Trends for 2015

trends2

In 2015, we’ll see a maturation of the space as marketers focus on using videos to drive revenue. Here are some trends to expect in the coming year.

Read More...

Filed Under: Featured Posts