Video Maker Tips

Spotlight: Last-Bench! Uses GoAnimate For Business To Come In First With Learners

May 22, 2013 by Guest Blogger

With the USP of our program being the fun & interactive method of learning, we needed an equally creative, eye-catching and colorful sales pitch. Our idea was to create a series of videos by mirroring situations (at home, office and school) familiar to our target audience. Being a startup we could neither afford to shoot these videos using actual actors and cameras nor outsource our creative need to freelance animators. That’s really where GoAnimate for Business saved us!

In GoAnimate we found an excellent animation tool that helped us achieve our advertising and marketing objective without emptying our pockets while retaining our attraction factor. Everything from the characters to the backgrounds and props helped recreate our scenarios in a perfect manner. And what’s best? We did it ALL, in-house within a week!

Filed Under: Spotlight

Press And Mentions: 5 Affordable Tools To Make Videos For Your Business

May 16, 2013 by GoAnimate

Creating 3D animation videos with maximum effectiveness and minimum effort is a delight with GoAnimate. Cartoon and animation advertisements work wonders for marketing and this tool makes it all the more efficient. The service is completely automated, with “drag and drop” functionality you only have to pick and choose from various rich template options. It has a very spontaneous user interface with a text to voice function with adjustable voice tone features. You can also import voices, sound effects and music. You never have to download anything on your disk and videos can be posted to YouTube to maximize reach.

-Ashwin, Olinda Services, April 26, 2013

Filed Under: Press And Mentions

Press And Mentions: Case Study: Marketing Agency Increases Leads 40% With GoAnimate Video

May 9, 2013 by GoAnimate

“He reports that over the two-month period after Greystack posted the video, its website traffic rose 250 percent. Furthermore, according to Troia, Greystack’s leads have increased more than 40 percent as a result of people downloading the call to action mentioned at the end of the video.

“Visits to multiple pages on the site are up 200 percent since implementing the video,” he says, “and visitor time on our site is up about 400 percent since we added video to our pages.”

-Greystack Digital Marketing, May 1 2013

Filed Under: Press And Mentions

Press And Mentions: Textual Animations

May 2, 2013 by GoAnimate

“I sometimes find that though I like a particular tool or service, finding a way to allow access for all our staff and learners, on the assumption that only a few would actually use it to begin with, is quite challenging. This isn’t just an issue with small companies such as Xtranormal, but also with software providers as big as Adobe. We now have a site licence for Adobe CS6, in the past we were quite restricted on how we could use other versions of Adobe Creative Suite as it was on a per machine basis.

So what am I recommending now?

Well it’s GoAnimate.”

-James Clay, E-Learning Stuff, April 24, 2013

Filed Under: Press And Mentions

The 10 Most Useful Email Marketing Software Products

April 29, 2013 by GoAnimate

Email marketing is one of the most powerful tools in any marketer’s arsenal. Think about it. Your email list is invaluable – a database of customers or subscribers is a goldmine. Done right, sending your users valuable and targeted messages will result in higher conversion and engagement rates.

Aside from company newsletters, updates, and special deals, what else can you offer your mailing list? Start by thinking about your touchpoints. When do users interact with your products or services, and how can you capitalize on those interactions? There are opportunities to reach out to users after they sign up to offer a hand with setting up their account; to offer assistance after they abandon a session halfway through; or to offer a compelling reason to return after a period of inactivity by the user.

When it comes to choosing your email marketing software, don’t just take into account your current needs. Consider what other requirements you have in the future as your business grows or pivots. How big is your email list, and how fast is it growing? Will you need to track and follow up on individual emails? Automate certain responses? Integrate your email marketing with a separate customer database?

Most newsletter software offers built-in templates, often with drag-and-drop capability; built-in social sharing straight from an individual email; scheduling; segmentation; and analytics, often in real time. Many also let you remove their branding from mailouts altogether, or even take your RSS feed and automatically convert your blog posts into e-newsletters.

Here are 10 useful email marketing tools to consider.

Filed Under: Resources

Site Update: New Business Friendly Medical Services Actionpacks!

April 26, 2013 by GoAnimate

GoAnimate proudly presents our newest Business Friendly Actionpacks: Medical Services!

Now whether you’re training staff or simply telling your story, we’ll keep you OVER the weather by taking care of all your healthcare and medical industry needs with these great with these doctor and patient Medical Services Actionpacks. Each has a healthy dose of actions with various industry-specific imagery sure to be the antidote to your video woes!

Filed Under: Site Updates

8 Videos That Could Change The World If They Went Viral

April 26, 2013 by GoAnimate

Is there a recipe for going viral? It’s difficult to say. After all, while it appears adding babies and kittens seems to help, do you have any idea how competitive the market is for that?

The truth is there is no sure-fire way to guarantee your video will become the next “Charlie Bit My Finger,” even if your aim is nothing short of saving all life on Earth. We know this because the following videos are among the best, most creative, and in some cases most hysterical public service announcements on the Internet, and they could potentially save countless lives if only they became as popular as the Star Wars Kid.

Filed Under: Just For Fun

Spotlight: Bahati Banks On Content Marketing And GoAnimate

April 15, 2013 by Guest Blogger

Bahati Banks, Content Marketer uses GoAnimate

Most recently, for example, I wanted to create a series of webinars designed to educate small business owners about the benefits of content marketing. Rather than use the real Bahati as the presenter, I thought it would be cooler to use a virtual me. With the help of GoAnimate, I’ve had a blast producing an original, virtual animated call-in show called Engage. I’m not ready to apply to Pixar just yet, however, GoAnimate gives you a glimpse into what it’s like being the writer, producer, director, and composer of a mini animated show.

Filed Under: Spotlight, Video Marketing

Secrets To A Killer Landing Page

April 11, 2013 by GoAnimate

A persuasive landing page that convinces visitors to try your product is the key to converting customers. Conversions are the lifeblood for any business website, where the ultimate aim is to attract new business. So, how do you craft a killer landing page? While there’s no surefire way to craft the perfect landing page, there are a few basic rules to follow that will dramatically increase your conversion rate.

Filed Under: Resources

Spotlight: Anika Duvall On GoAnimate And eLearning

April 10, 2013 by Guest Blogger

As an e-learning designer and developer I am always on the lookout for new ideas that will keep my courses fresh and exciting for our learners. About a year ago I was feeling uninspired and in a bit of a rut with my designs, so I took to the Internet for some inspiration. This is when I came across GoAnimate for Business.

Filed Under: eLearning, Spotlight