With 72 hours of video uploaded every minute, YouTube is definitely still the king of online video hosting. If you want to amplify your brand’s reach, then establishing a presence on YouTube remains a smart move.
YouTube has its downfalls, however. For example, YouTube displays ads next to video content, which may very well be for a product/service in competition with yours. Customization is somewhat limited, plus there’s the fact that many companies block staff from browsing YouTube at work. Finally, YouTube has the right to shut down your account at will.
If you find yourself up against YouTube’s limitations, the good news is there are many other options for business video hosting. Here are eight YouTube alternatives for video hosting, which all offer a free trial period.
While Vimeo has less traffic and a lower profile than YouTube, reducing your potential audience, it has built a reputation for high quality content and established itself as the video hosting platform of choice for creative professionals.
Note that if you’re looking for business video hosting, you need to pay for a Vimeo Pro account ($199/year). Paying for a premium membership entitles you to unlimited bandwidth/time limits, HD video, the ability to customize and brand your own video player, impressive analytics, and more. As a Pro user, you’ll also be able to monetize your own content by enabling viewers to ‘tip’ your video between $1-500 using PayPal or a credit card.
Looking for a platform designed specifically for business video hosting? Meet Wistia.
When you embed videos on your site, you’ll enjoy full control over the branding, including the option to add social sharing buttons, a clickable call to action, even integration with marketing tools to collect viewers’ emails and set up triggered campaigns. Thanks to Twitter integration, Wistia videos are also watchable from within a tweet. Interactive text options further boost accessibility and SEO.
Wistia’s analytics package includes a heatmap for every view, which shows exactly which parts of the video was watched, skipped, or rewatched, and what other videos the user has previously viewed. Over time, this information is aggregated to analyze how your video library is performing as a whole.
Wistia doesn’t display ads beside content, but users can manage their own sponsorship and advertising through the likes of pre-rolls.
3. Sprout Video
Another tailored business video hosting option is Sprout Video.
Sprout Video helps you integrate your video content into your marketing strategy by adding a call to action, email collection form, creating curated playlists, and tracking how individual users interact with your content through heatmaps, aggregate, and individual data. How much of the video did he or she watch? Where was the video embedded and where in the world was the viewer at the time?
If security is a concern, there’s a slew of privacy settings (you can even have multiple logins for each video and track every login). And if you’re worried about how your video might rank in search results while hosted on a smaller platform, don’t worry – check out the Video SEO option.
As a YouTube alternative, Vzaar offers plenty of video hosting control, from uploading and encoding through to display and delivery.
To name a few, you may upload from web, mobile or desktop, choose your desired quality and dimensions, and control what domains are allowed to play your videos. The content management system enables you to quickly categorize your videos for playlist or podcast creation. Monetization is allowed through pre, mid and post roll linear advertising.
Vzaar also integrates with Google Analytics, so you can track the performance of your content.
Viddler offers a comprehensive business video hosting service, including custom branding, playlists and RSS syndication, and geo-filtering, so you can limit access to your videos by location. Companies may also appreciate the video contest manager. (In other words, users can upload their own video content, and viewers then vote for their favorites.)
But perhaps the biggest selling point is that Viddler enables users to monetize their videos. This might be through choosing ads that complement their content, or creating their own online stores to sell access to their premium videos. Plus you can build custom features or apps based on the Viddler platform.
Viddler’s own analytics tracks engagement, views by geography and other websites, and also integrates with Google Analytics, comScore, and Site Catalyst.
Viewbix doesn’t actually provide video hosting. Instead, it lets companies insert interactivity into their video content. These could range from engaging with an email campaign to a sales transaction, an experience that can then be shared by the user across the web, mobile and social platforms. According to Viewbix, more than 20% of viewers who watch a video in Viewbix click on the call to action or engage with at least one of the apps inside the player itself.
There are two ways to make a Viewbix player for your video: upload it to a third-party site, or use a direct link to an MP4 file. Viewbix supports YouTube, Facebook, and Vimeo Pro. Viewbix will then embed videos within its player.
Another comprehensive YouTube alternative is Brightcove. With Brightcove, you can easily add custom video players to websites, social media profiles, and mobile, as well as livestream events.
There are 15 different player templates, each with six languages and built-in social sharing. Thanks to YouTube Sync you can also save time by automatically pushing video to YouTube.
Want to monetize your content? Video Cloud provides built-in support for all standard IAB video ad formats, and accommodates pre, mid and post-rolls. Supported ad networks include Tremor Media, Adap.tv and YuMe.
As YouTube alternatives go, one of Vidyard’s strengths is its real-time analytics, and the fact that you can channel this data into your Eloqua, Hubspot, or Marketo records.
Aside from that, it offers full customization, A/B testing for thumbnails, security options, playlists, pop-out calls to action, and a public uploader for running video contests and campaigns. You can embed videos with lightboxing, inline on Twitter, automatically export to YouTube and social networks. And when it comes to gated content, Vidyard captures those email leads and tracks how they engage afterwards.Filed Under: Resources