One of the most powerful mediums to share your business’ message is through video. For startups and small businesses looking for creative and cost-effective ways to get the word out about their product, service or overall brand, I recommend using a video platform for in-bound marketing, marketing automation and video advertising on the web to better engage viewers and make messages memorable.
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Think PowerPoint presentations, and you probably think of a never-ending series of slides and the urge to doze off. Sure, Microsoft PowerPoint might be the industry standard for presentations, but it’s got its fair share of haters (case in point: the Anti Powerpoint Party). Fall back on stock templates too often, and your business presentations are going to lack the impact you desire.
If you need to create a snazzy, animated presentation that captures attention, then you need business presentation software that’s designed to do the job. Here are 6 PowerPoint alternatives to consider.
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Your Cause or Mine is an innovative cause-related dating site and social space developed by Dr. Teisha Roby, a professor at California Polytechnic State University in Pomona. The site matches people based on their locations, their preferences and their common interests in any of a number of causes. Your Cause or Mine not only matches the couple but also suggests a cause-related volunteer event they might attend together on their first date, such as an opportunity to read to children as part of a literacy program.
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I’m sure you’ve seen and watched with wrapped attention, one of the many videos that many tech companies use to showcase their product or service.
The cartoon like character illustrates some point, sprinkled with punches of graphics and smooth voice overs.
This video animation is the result of companies such as GoAnimate.
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You’ve got a presentation coming up that you’ve got to nail. But you don’t want to just slap together a bunch of static slides with a few bullet points and cheesy clip art. Nope, you want to really blw away your audience with something unforgettable. What you need to take things to the next level [...]
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Careful editing is the key to creating a great video. Skill plays a big part in that, but you also need the right tools. The following programs all offer the ability to edit video clips and graphics to a high standard. Microsoft Movie Maker Movie Maker from Microsoft is a basic film and slide [...]
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E2b Teknologies, based in Chardon, Ohio, is a software publisher and reseller that provides solutions to distribution, manufacturing, service, and other businesses. The company develops e2b Anytime apps, specialized applications for accounting, e-commerce, supply chain management and other purposes. It is also a reseller of enterprise resource planning and customer relationship management software from Sage, Epicor, Intacct, Sugar CRM and other publishers, and it provides an ISO-accredited calibration and repair service for calibration, test and measurement instruments.
To extend its marketing efforts, the company implemented an inbound-marketing initiative. “We do no more cold calling but are heavy into blogs and search-engine optimization,” according to the company’s marketing communications lead, Jeanne Lee. “Video plays a huge role in SEO, and software is not the most exciting industry. So we wanted to have some fun with a video in our marketing program.”
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GoAnimate: This was one of my favorite tools at the show. If you have ever wanted to put together training that includes animated characters but found it too difficult or expensive, check out GoAnimate to learn how to easily build and use animated videos. You can use cookie-cutter designs that are easy to snap in or build and create your own.
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Welcome to our Press And Mentions section, where we’ll show off some of our favorite mentions from around the web that feature GoAnimate for Business and our popular consumer site, GoAnimate.com, out in the wild! For today’s second post, we are thrilled to show off a great mention by Craig Weiss on one of our [...]
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tjmccue185In recent weeks, we’ve conducted interviews with entrepreneurs and online marketing experts, such as Chris Savage of Wistia, Andrew Warner of Mixergy, and Rand Fishkin of SEOmoz, for their advice on how to do successful video marketing.
In trying to get a diverse range of expertise and opinions, we called on TJ McCue, content strategy expert and writer at Forbes, SmallBizTrends, and American Express OPEN Forum.
After a bit of light interrogating, TJ gave us a few insights from his experiences as a content strategist and writer related to video marketing.
“Many of the more savvy biz owners I’ve worked with are integrating video into their blogging efforts,” he told us. ” They are creating interviews with other experts and solving customer problems — all with video. I think for the most part audiences appreciate it. If a video is well done, people would prefer to consume information in a television-like mode.”
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