Let’s face it, people hate when they are being sold something.

For example, what happens when you’re browsing the web and start watching a video that not only fails to engage you, but screams “aggressive salesman!” at you? You click the back button or close out the window (whichever gets you away quicker).

But what happens when you stumble upon a video that rivets you, is alluring, engaging … seductive even?

When making a business video, especially if it’s a promo video, your objective is to get people interested in your product and, ultimately, to turn them into paying customers.

You could go in blind when coming up with a strategy for your video and just keep your fingers crossed that it motivates those people to buy.

When you make a video for your business, be it a demo video, a sales video, a training video, or any short online business video, planning things out is extremely important. One of the most important stages of planning out your video is creating a storyboard.

These days putting a video online is a lot like dropping a needle into a haystack. A whopping 60 hours of video are uploaded every minute to YouTube alone and, with numbers like that, viewers need to be impressed. They’ve got a lot of content to choose from and if your video doesn’t strike their fancy, another video is just a click away, literally.

Almost everyone, at some point in their lives, has had to stand in front of a group of their peers and tell them about an idea without boring their audience. It’s called Show and Tell.

Show and Tell is not dissimilar from having a demo video for your startup. You need to explain what something is, what it does, and why it’s useful, while keeping the attention of your audience the entire time.

We all have our favorite movies, and the part that makes one stand out over all the rest is how we felt at the very end. It’s because the best scripts are aimed at communicating a message that persuades the viewer to action.