tjmccue185In recent weeks, we’ve conducted interviews with entrepreneurs and online marketing experts, such as Chris Savage of Wistia, Andrew Warner of Mixergy, and Rand Fishkin of SEOmoz, for their advice on how to do successful video marketing.

In trying to get a diverse range of expertise and opinions, we called on TJ McCue, content strategy expert and writer at Forbes, SmallBizTrends, and American Express OPEN Forum.

After a bit of light interrogating, TJ gave us a few insights from his experiences as a content strategist and writer related to video marketing.

“Many of the more savvy biz owners I’ve worked with are integrating video into their blogging efforts,” he told us. ” They are creating interviews with other experts and solving customer problems — all with video. I think for the most part audiences appreciate it. If a video is well done, people would prefer to consume information in a television-like mode.”

About Dharmesh: Dharmesh Shah is the Founder and CTO of all-in-one marketing software company HubSpot. He authors the popular blog OnStartups.com, and co-authored the book “Inbound Marketing: Get Found Using Google, Social Media and Blogs.”

You can find him on Twitter, Facebook, LinkedIn, and Google+.

These days, a comprehensive inbound marketing strategy is an absolute must for businesses that want to be competitive and grow.

Video is one of the more exciting ways companies can create awareness and inbound customers.

To learn more about how businesses can use video as part of their overall marketing strategy, we pinged an acclaimed expert on the topic, Dharmesh Shah, HubSpot’s Founder and CTO.

Here are his thoughts on successful video marketing.

Video is a powerful tool for communicating your company and your products to a wide audience. When discerning customers need more than product descriptions, video is the answer to your marketing challenges.

To learn more about how businesses can use video, we emailed Lee Odden, CEO of TopRank Online Marketing, for a Q&A session.

Video is everywhere, and audiences and businesses love it. When Chris Savage started Wistia in 2006, he used to say, “we try to help businesses use video.” Most people dismissively responded, “that’s insane, why would a business ever use video?” Now, it’s insane not to. But not everyone knows how to use this growing medium [...]

… and guess what? It’s super easy and it won’t break your marketing budget. To-date, Andrew Warner, Founder of Mixergy, has conducted over 800 interviews with proven entrepreneurs. Now he’s sharing what made his small, humble website the leading authority in video interviews with successful entrepreneurs. Listen to the interview HERE. If you’re ready for Andrew’s [...]

Free? I don’t believe it.

Yes. Free.
Ok, not entirely, since a time investment is required, but it’s better than paying for views, which can be incredibly expensive and may provide little or negative Return-On-Investment (ROI).

Here are five free ways to promote your videos and actually get a better ROI than if you had paid for more views.

Explainer videos are fast becoming a staple of company websites. They’re the fastest, easiest way to introduce your business and extol the benefits of what you offer. After all, you only get one chance to make an impression. A top-notch video can go a long way toward hooking and converting potential customers.