They say presentation is everything. According to Hubspot, 90% of information transmitted to the brain is based on visuals. This by far beats out other cues like touch, smell, and sound. So while a well-delivered speech or an artfully crafted podcast can be helpful additions to presenting, neither engages your audience’s primary means of absorbing data.
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Interactivity is at the heart of today’s best e-learning content; the days of passively reading plain text on a page are fading away. Educators need to keep learners stimulated through deeper engagement, and requiring users to interact with material enriches the experience and reinforces the lessons at hand. Interactive training material can be created without much technical know-how thanks to authoring tools – software that enables the building and packaging of e-learning content.
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If you want to get attention online then “creating a great video” for your brand or business is one of the best ways of getting noticed. But with over 400,000 videos being uploaded everyday, how do you ensure that your beautiful little digital celluloid baby gets the attention that it truly deserves?
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Nothing can build trust in your brand or business like a high quality video. Video has the ability to humanize your business and to make it real to people who are visiting your website for the first time.
With over 400, 000 new videos uploaded everyday, online video is the 21st century way to best communicate your message to your customers. The search engines love video too; on average your video is 53 times more likely to make it to the front page of Google, Yahoo or Bing than a typical blog post.
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Companies of all types and sizes use corporate videos for various purposes – product demos, staff training, sales and investment pitches, and so on. But how do you go about getting one made? Here’s a guide to finding the right studio and surviving the production process.
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If you were asked to describe your company you could probably go on for hours about the details, benefits and originality of your product or service.
But if you had to do this in less than two minutes and hold the attention of a very distracted Internet user, you may find yourself hard pressed to squeeze in all the information.
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If a picture is worth a thousand words, then a video is worth infinitely more. We tend to retain more of what we see and hear, as opposed to merely what we read. Bonus: in the age of social media, videos are inherently shareable.
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With so many new ideas and fresh content generated every minute on the internet, it is imperative to distinguish your message from everyone else’s. In recent years, explainer videos have become very popular amongst well established and start-up companies alike.
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In the world today, the ability to expess yourself and communicate with others is one of the most important skills in school and in the work place. Whether you’re a college student presenting a project in class, or in the work place selling a product to a client, your ability to make engaging presentations may be the difference between success and failure. As an expert and consultant in presentations, Garr Reynolds has been sharing his ideas of “Presentation Zen” with fortune 500 companies, as well as the everyday citizen in the form of a blog and a book. His ideas of Presentation Zen help steer us away from the text-filled power point presentations we are used to and bored of, and helps us engage the audience effectively
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You can spend countless hours making a video, spend even more time editing every little detail, and finally, you can promote your video to everyone on the World Wide Web. But if you’re not using video marketing metrics to track your video’s performance, you’re forgetting crucial steps to successful video marketing.
Before you publish your next video online, make sure you know what metrics to use in measuring your campaign’s performance. Numbers are just numbers unless you know how they impact your business and goals.
